P is for Prototyping

In this episode we touch on one of Tracy's favourite stages in the design thinking process; prototyping. Having spent years working as a Design Director for a major household brand, what Tracy doesn't know about prototyping is probably not worth knowing. Join us as we share some of her production design insight, and then learn how to apply the same/similar insights to service based business' - and your life. We discuss the need to 'prototype like you want it to fail' and to look at 3 proto...