INTERNALLINKS FOR SEO: AN ACTIONABLE GUIDE

#Seo #Internallinks #Pagerank

What are #Internallinks?

They’re links from one page on the same domain to another.

Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines.

Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website.

How to set up the ideal internal link structure

Think of your website as a pyramid with the most important content at the top and the least important content at the bottom.

Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—about us, services, products, blog, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc.

But you shouldn’t link all pages on one level of the hierarchy to all pages on another.

You need to keep relevance in mind.

The art of siloing

Siloing is the grouping together of topically-related web pages via #Internallinks.

For example, imagine that we have a website about countries and cities with these pages:

You can tell that each page falls into one of two distinct groups:

Pages about countries

Pages about the cities in those countries

Three benefits of this are:

Users will have an easier time navigating their way around your site.

Crawlers will have an easier time understanding your site structure.

More “authority” is transferred to your most important pages (because subpages link back to hub pages and vice-versa).

For more information, visit www.iidm.world

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