Maria Hatzistefanis, Founder & CEO of Rodial and Nip+Fab and Bestselling Author: Starting A Beauty Brand, Product Production, Social Media Strategy, Getting Noticed by Celebrities, Writing Two Books and Morning Routine

Maria Hatzistefanis, Founder & CEO of Rodial and Nip+Fab and Bestselling Author: Starting A Beauty Brand, Product Production, Social Media Strategy, Getting Noticed by Celebrities, Writing Two Books and Morning Routine

Today, I’m chatting with Maria Hatzistefanis, Founder & CEO of not one, but TWO incredibly successful beauty brands, Rodial and Nip + Fab. Both brands are celebrity faves and are sold at 20,000 sold across 35 countries. Celebs who have raved about her products include Kylie Jenner, Jessica Alba, and Sofia Richie, to name a few. On top of being the boss of a massive beauty empire, Maria’s extracurricular activities include being a Vogue/BFC Mentor, running her own social media accounts with over a million dedicated followers, and being a bestselling author. Her first book, How To Be An Overnight Success was a very real look into what it takes to be a successful entrepreneur, and stuffed with tips for people just starting out. And now, Maria’s releasing her second book, How To Make It Happen.

Our conversation is a deep dive into what it’s like starting a beauty brand. Maria dishes the dirt on everything from having the idea, to finding the right manufacturer, to getting noticed by celebrities, to the tipping point. Maria also talks about her new book (which I am dying to read), her social media strategy, her beauty favourites and so much more. This episode is absolutely packed with advice and will surely be a source of inspiration to any and all entrepreneurs.

To connect with Maria, click HERE

To learn more about Rodial, click HERE

To learn more about Nip + Fab, click HERE

To buy Maria’s book, click HERE

To connect with Siff, click HERE

To learn more about Icing & Glitter, click HERE

Products Mentioned:

Rodial Dragon’s Blood Sculpting Gel

Rodial Pink Diamond Cleansing Balm

Rodial Diamond Concealer

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