032 | How To Run A Brand Discovery Session

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing what you need to get out.

Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients, and your business.

Finally, we’ll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority.

By the end of this episode, you’ll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/