042 | Identify Target Market

042 | Identify Target Market

As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

By the end of this episode, you’ll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs.

First, you’ll learn about finding clarity in the problems you solve before Identifying the group of people that most want or need that solution.

Then, you’ll learn how to craft an audience persona by starting broad and then defining the details through demographics and psychographics.

Next, you’ll learn how to uncover their wants, worries, fears, and desires so you know what drives them before you uncover the journey they’re on.

Finally, you’ll extract the emotions they have linked to that journey so you can resonate with them on an emotional level.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

309 | Build a Business They Want to Buy with John Warrillow

309 | Build a Business They Want to Buy with John Warrillow

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossible to Sell (And How to Fix It...

10 Maalis 1h 13min

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

AI Brand Governance: The Missing Layer in StrategyAI brand governance is about to become the most valuable layer in your brand strategy.Most teams are launching AI tools without structure, control, or...

3 Maalis 53min

307 | Why Relevance Wins in the Age of AI with David Aaker

307 | Why Relevance Wins in the Age of AI with David Aaker

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBrand Strategy Lessons from David Aaker (Unfiltered)This br...

17 Helmi 1h 8min

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbInfluencer Marketing Explained: Strategy, ROI & How Brands ...

3 Helmi 1h

305 | The Rebrand You Don’t See Coming

305 | The Rebrand You Don’t See Coming

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Rebrand You Don’t See Coming (Marty Neumeier on AI & Cr...

31 Joulu 20251h 15min

304 | The Secret To Charging More As A Consultant

304 | The Secret To Charging More As A Consultant

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/b...

31 Joulu 202556min

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author ...

15 Huhti 202543min

302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)

302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)

In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for tur...

5 Maalis 202550min

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