106 | Introduction To Digital Marketing 101

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.

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First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction.

Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more.

Next, you’ll learn the difference between channels, platforms, tools, tactics, and techniques that go into a digital marketing strategy and how to rise above the overwhelm with these 4 Questions Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand.

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