116 | What Is Experiential Marketing_ [With Campaign Examples]

By the end of this episode, you’ll have a clear understanding of what experiential branding is, why it’s so effective, and how you can leverage these marketing tactics regardless of your budget size.

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First, we’ll start with an experiential branding definition to give you a foundational understanding of the term and how you can use it to put your brand on the map.

Then we’ll dive into what experiential marketing actually is and how it drives brand awareness and brand loyalty.

Next, you’ll discover why a brand would want to leverage experiential marketing and how an experience can be used to solidify a position in the mind of the audience and drive other exposure including word-of-mouth marketing and media coverage.

Then we’ll explore what makes experiential marketing so effective and the difference between experiential marketing vs experiential branding.

Finally, you’ll discover how to use experiential marketing for your small business or brand and look at an experiential marketing example from RedBull.

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