270 | What Is A Brand Community? (And 10 Reasons To Build One)

Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one.

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By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans.

First, you’ll discover what a brand community is and why well-managed and nurtured brand communities become powerful client generation and brand awareness tools.

Next, you’ll learn about all of the benefits of building brand communities for both the brand and the engaged target audiences that populate them, including how they’re a platform for market research and customer connections.

Then we’ll look at an excellent example of brand communities with Lego and how they use theirs to make connections and spread the word.

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