335. GMC Suspensions Aren't Forever - Keep Working

In this episode we talk about the frustrating issue of Google Merchant Center suspensions, a common roadblock for new dropshipping entrepreneurs.

We want to stress the importance of persistence in contacting Google for resolution and optimizing your site to avoid issues.

If you're suffering through a suspension keep building your businesses by adding more brands, improving product pages, and exploring alternative traffic sources. The key takeaway? Stay proactive and resilient, and don't let suspensions deter you from your e-commerce goals.

Links

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Timestamps

Google Merchant Center Suspensions (00:00:27)
Ben introduces the topic of Google Merchant Center suspensions as a common challenge for new entrepreneurs.

The Hurdles of Suspensions (00:00:53)
Ben explains that suspensions feel like a rite of passage and can be frustrating for new dropshippers.

Frequency of Suspensions (00:01:42)
Jon shares his perspective on the prevalence of suspensions and their resolution times.

Resolution Process Changes (00:02:33)
Jon discusses how the process of resolving suspensions has changed over the years, particularly with AI involvement.

Persistence with Google (00:04:40)
Jon emphasizes the importance of relentless communication with Google to resolve suspensions.

Common Mistakes on Websites (00:07:28)
Ben shares insights from reviewing a student's suspended site, highlighting common oversights.

Impact of Small Errors (00:10:32)
Jon discusses how small website errors can lead to suspensions and the need for thorough site reviews.

Proactive Business Development (00:12:49)
We encourage continuing business efforts, such as running ads on alternative platforms during suspensions.

Adding More Brands (00:14:50)
Jon stresses the importance of adding more brands and optimizing products while dealing with suspensions.

Opportunity for Growth (00:15:14)
Jon encourages entrepreneurs to use the suspension period to strengthen their business for future success.

Challenges of Business Growth (00:18:28)
Discussion on the inevitable challenges faced as a business grows, emphasizing resilience and strength.