John Rosling on why purpose matters

What are companies here to do? Make profit? Or is there something more? That's what my guest on this episode, John Rosling, is here to help me find out.

On previous episodes, I've explored the idea that companies don't always get the best out of their employees, and that a lot of human risk crystallises within organisations, because of the disconnect between individual priorities and the stated organisational priorities.

John is the CEO of Contexis, a company that helps large organizations become more effective and productive. Their passion is around purpose in business and how companies can measure it. John's view is that if you get organisational purpose right, then you can drive human productivity, human happiness and organisational effectiveness. By implication, therefore, also reduce human risk.

In a career spanning over 30 years, John has worked at large companies such as Unilever and Diageo, as well as smaller startups. In our discussion, we explore what Purpose is, why it matters and what we can do to ensure organizations have it.

For more on John & Contexis 👉 https://www.contexis.com/imt_team/john-rosling/