Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

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Show Notes

• Momoko's company: Kantan Designs
• Copy Hackers by Joanna Wiebe
• Hotjar — tool for heatmaps
• Respond — one of Momoko's clients acquired by Buffer
• ConversionXL by Peep Laja
• Optimize Smart by Himanshu Sharma
• Occam's Razor by Avinash Kaushik
• Voice Of the Customer (VOC) by iSixSigma
• Message mining: G2 Crowd, Merchant Maverick
• Rev.com — good transcription services
• Optimizely, Visual Website Optimizer — testing tools
• Evan Miller's Sample Size Calculator
• Email Momoko: momoko@kantan.io

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Don't Miss the Online Workshop

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.