My 4x Product Launch System (or Service): Launch like Apple & Coldplay [Business, mindset, entrepreneur, disruptors]
Disruptors10 Joulu 2018

My 4x Product Launch System (or Service): Launch like Apple & Coldplay [Business, mindset, entrepreneur, disruptors]

Welcome back to another episode of The Disruptors podcast with your host Rob Moore. In this latest episode, Rob talks through a tried and tested model for increasing sales on the launch of your product: The Product Launch Model. Rob talks through each element, from making sure you’re getting your community involved in the creation of your product, to ensuring the bonuses are right for you. If you have a product ready to launch, this model can help you build that anticipation, and increase sales. Key Takeaways The Product. It’s important to have a good product and service that you know will sell. A good way of doing this would be to have a small launch to a small segment of your customer base. You are then able to gain feedback on the product and tweak for the future. Crowdsourcing aspects of the product like the title or the different bonuses can be really effective. This means that people are already involved in your product and are more likely to buy it. By the time you’re launching your product for real, you know the content and the message is desirable. Make sure you have a Compelling Story. Telling a story of your product is essential to entice, and engage potential customers. For their first iPod launch, Apple chose a story was around the tagline ‘A thousand songs in your pocket’, which is a great example. Pre-launch. Before you launch, it’s important to build a sense of urgency and anticipation for the product. This can be done through two things, scarcity and timing. For example, only releasing bonuses for 24 hours, or limiting the places on a course or a bonus to create the urgency. An important aspect of the pre-launch is drip-feed information weeks and months before the launch. For example when Apple launch new product photos of it will appear ‘leaked’ in the media, which creates a sense of anticipation, and interest in the product. It’s important to feed the logistical information before the emotion and excitement take over. Things like where to find it, how to book on to a course, or when can you physically buy it and the launch date itself should be taken care of early in the pre-launch process. Go Live. Have an incentive for the first 100 or first 24 hour. Recency and volume in a short time mean that you can be placed higher in the rankings for a book, or a podcast. Don’t be scared to be relentless with your promotion. On launch day it’s possible to have three communication methods firstly it’s live, add a special added bonus, and then a countdown to its closing. Change your message throughout the day, always communicate something new not a repeat of the previous message. Don’t reveal all your story in one go. Make sure you give people warning that you are going to close the launch and make sure when it’s closed, it’s closed you can add them to your waiting list. Post-launch. If you are going to reopen make sure to introduce something new and you’ve left enough time since the close so that it doesn’t look like your initial marketing failed. Place bonuses for sharing the produce or reviewing the product after the launch of the product. You’ll end up giving away five or six bonuses so with your bonuses make sure they are high perceived value and low cost to you. You will end up having to always beat your last bonus as well. Make sure you are leveraging your time, so a 3-hour online training session as a bonus, means you can have lots of people on the training, you can record it for future use, and it has high perceived value. Make your bonuses are scarce so only the first three have a mentoring session with yourself for example. See the time in helping others as an investment into future customers. Best Moments ‘Always have something new to say with each communication.’ ‘Bonuses are high perceived value, but low cost to you’ ‘£10,000 or £10 product the bonuses will have to be different bonuses.’ ‘People wanting them before they go on sale.’ ‘Be careful when you give away you.’ ‘When people know they have you for life there is not such a rush.’ ‘You can use me for anything that isn’t logistics and property. So I don’t devalue my own products.’ ‘Take the product apart - launch the main element of it and then add the peripherals as bonuses or choices.’ ‘Without our customers we are nothing.’ ‘People who buy all your stuff, are the people you spend the most time with.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1188)

The Beast Unleashed - How Eddie Hall Risked Death to Conquer the World

The Beast Unleashed - How Eddie Hall Risked Death to Conquer the World

Go behind the scenes with the strongest man in history as he reveals the terrifying mental and physical toll of his legendary 500kg deadlift.  From near-death experiences to the "dark place" required to break records, Eddie Hall shares the raw, unfiltered truth about what it takes to become a global icon of strength. BEST MOMENTS "I remember pulling the 500 kilo and my eyeballs were coming out of my sockets... I was literally dying." "To be the best in the world, you have to be willing to go to a place that 99% of people aren't even aware exists." "The pressure doesn't just come from the weights; it comes from the fear of being average." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

29 Joulu 20251h 20min

Ant Middleton's Emergency Plan to Stop Civil War & Take Back London

Ant Middleton's Emergency Plan to Stop Civil War & Take Back London

Former Special Forces soldier Ant Middleton delivers a shocking exposé on why London is "out of control" and spiralling into a state of "anger and violence" due to the national identity crisis.  He reveals why "woke bullshit" has compromised the police, why he is running for Mayor of London, and how he plans to implement "zero tolerance policies" to protect citizens and reclaim the capital as a thriving, tech, economic, safety hub BEST MOMENTS "London and the UK is out of control." "The suppression of one's identity... what does that create? It creates confusion, frustration, anger, and then violence." "If we gave a certain order, all hell would erupt in the UK. The troops are aligned. The armies are behind certain people." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

22 Joulu 20251h 41min

Lucy Connolly Exposes Truth Behind Her Tweet, Prison Life & Broken UK Justice System

Lucy Connolly Exposes Truth Behind Her Tweet, Prison Life & Broken UK Justice System

A controversial social media post led to a shocking 31-month prison sentence for Lucy Connolly.  In this shocking show, hear Lucy’s unfiltered story, including how the legal system allegedly ignored evidence, her time in a women's prison, and why she believes she was unjustly targeted in a politically charged environment.  Lucy reveals ALL about the devastating personal cost of her conviction and her fight for free speech BEST MOMENTS "I was on Mappa Level 3. That's what they put terrorists and rapists on." "I went from being someone that nobody knew, to somebody that everybody seemed to know." "He told me I'd get tagged. I'd be out by Christmas... I got 31 months in total. Four years for a tweet." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →  🔗 CONNECT WITH ROB  📸 Facebook:   📸 Instagram:  👨‍💻 Linkedin:  🌍 Website:   🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media.  If you don’t risk anything, you risk everything.

15 Joulu 20251h

Jeremy Hunt Unpacks Labour's Welfare Catastrophe and the True Cost of Neglecting the NHS

Jeremy Hunt Unpacks Labour's Welfare Catastrophe and the True Cost of Neglecting the NHS

Rob Moore sits down with the UK's longest-serving Health Secretary, Jeremy Hunt, for an unfiltered discussion on the state of the economy post-budget. He breaks down the £70 billion tax grab, revealing the urgent need for £47 billion in welfare reform, why running the NHS is "far harder" than running a major company, and the shocking structural problems hindering economic growth. BEST MOMENTS "If we got the benefits bill down to where it was before the pandemic, that's £47 billion less a year." "Running a hospital in Britain is far harder than running a FTSE company... I've seen it from the inside; there is a structural problem." "The more this Parliament goes on, the more the country is worried about the economy, and then they start thinking, 'Who do I actually trust when it comes to the economy?'" Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

5 Joulu 202550min

Kwasi Kwarteng On Frozen Britain - The Sinister Tax Grab and The Crushing of the UK Middle Class

Kwasi Kwarteng On Frozen Britain - The Sinister Tax Grab and The Crushing of the UK Middle Class

Kwasi Kwarteng joins Rob for a brutal, unfiltered emergency budget analysis, comparing the current UK financial crisis to the chaotic 1970s. They expose the truth behind the £70 billion tax hike, why the welfare state is now unaffordable, and how "fiscal drag" is pulling millions of middle-class workers into the highest tax brackets.  Kwasi also shares his unfiltered biggest fears for the future and reveals why being a friend of the government is now the most expensive place to be… BEST MOMENTS "The dollar in 2020... is worth 25% more than it is today... that's 5% depreciation every year." "The really rich can go off and do whatever they want, but the middle stratum of society... that's where most of the taxes are earned and are extracted." "I said, 'If the left get in in 2029... that is a big... people have to ask serious questions,' because they could do a lot of damage." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

4 Joulu 20251h 1min

The Great Budget Betrayal: Ex-Chancellors Unpack Labour’s £70B Tax Grab and “Madness” Manifesto

The Great Budget Betrayal: Ex-Chancellors Unpack Labour’s £70B Tax Grab and “Madness” Manifesto

Two former UK Chancellors, Jeremy Hunt and Kwasi Kwarteng, deliver a brutal, unfiltered emergency analysis on Labour’s first two budgets.  They expose the truth behind the £70 billion tax hike, the controversial welfare policies, and why freezing housing taxes will "gum up" the top end of the market. Discover the shocking reasons this financial chaos is happening now and why the UK's global reputation is taking a hit! BEST MOMENTS "I was really giving Rachel Reeves and Keir Starmer the benefit of the doubt... I thought the basic philosophy was going to be pro-business. And I think yesterday, very sadly, growth was completely sacrificed." "The one thing that most worried me... was the extra bands of council tax on more expensive homes... it is going to gum up the top end of the property market." "They've got another three years of budgets. And do I think they're suddenly going to balance the books and not raise taxes? No, I don't" Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

1 Joulu 202539min

Dan Wootton On The State of the UK: Are We About To Lose Democracy and Free Speech?

Dan Wootton On The State of the UK: Are We About To Lose Democracy and Free Speech?

After being cancelled by mainstream media, Dan Wootton is now fiercely independent, and loving it! In this explosive conversation, Dan talks to Rob about the current state of the UK, highlighting concerns about rising crime, political instability, and the perceived threats posed by Islam and a lack of democratic representation.  Ready yourselves for a masterclass in free speech and the importance of addressing uncomfortable truths that mainstream media often overlook… BEST MOMENTS "I think we're in deep trouble. By me saying that, it doesn't mean that I'm not patriotic... but I actually think one of the biggest issues is people not talking about what's happening." "I think there's a huge subversion of democracy going on. We're seeing it with the fact that Slippery Starmer is literally cancelling local elections." "Digital ID is absolutely chilling... it is the start of a Chinese style social credit system being introduced into the back door into the United Kingdom." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

3 Marras 20251h 36min

Patrick Christys' Reckoning - Is Britain Sliding into a Socialist Police State?

Patrick Christys' Reckoning - Is Britain Sliding into a Socialist Police State?

Hold on tight for an explosive conversation as Patrick Christys unloads on the current state of the UK, arguing that the nation is in a "pretty dire" condition, suffering economically, socially, and culturally.  He drops a bombshell about public sector workers being alarmingly sympathetic to groups like Russia, China, and even Hamas, suggesting a rot at the core of the British state.  Patrick and Rob also dive into the "brain drain" of young, ambitious people fleeing the country due to punishing taxes and a political class out of touch with the public, sparking a fierce debate on whether to stay and fight or leave… BEST MOMENTS "The rot there is right at the core of the kind of British state. And that is a big, big problem." "Is it all part of a plan to make us all totally reliant on the state... And then bingo, we've got digital ID. Rock on, comrades." "The thing that the that the established media cannot handle is the main reason I think why they want to shut GB News down is because we can hold a mirror up now to their coverage." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

27 Loka 20251h 29min

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