#12: How to coach, train, and mentor your SDR team to drive results in 2022 - Elric Legloire, David Bentham (Cognism), and Jared Robin (RevGenius)

#12: How to coach, train, and mentor your SDR team to drive results in 2022 - Elric Legloire, David Bentham (Cognism), and Jared Robin (RevGenius)

I've been invited by Reply to talk at Sales Development Excellence ’22 about how to coach, train, and mentor your SDR team to drive results in 2022, with David Bentham, Director, Sales Development of Cognism, and Jared Robin, Founder at RevGenius.

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For more prospecting and sales development tips, join 1'839 SDRs getting the newsletter here: https://sdrgame.substack.com/

Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

Jaksot(82)

OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

Grab the “Q4 Calculator” spreadsheet here. --- Next up, check out this episode: How to use Perplexity AI for outbound --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠📫 Subscribe to the newsletter⁠⁠⁠ ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠ --- Connect with me ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠ ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠ ⁠⁠⁠🐦 Connect on X ⁠⁠ Chapters (00:00) Finish 2024 Strong (00:34) Step 1: Analize Q3 (02:05) Step 2: Plan Q4 (04:03) Step 3: Time block (05:16) Step 4: Quantify your activities (7:03) Step 5: Keep testing

29 Syys 20248min

OK3: How to use Perplexity AI for outbound (with 11 prompts)

OK3: How to use Perplexity AI for outbound (with 11 prompts)

Grab the prompts we used in this episode here. --- Ask: ⁠⁠Submit your questions here⁠⁠ --- When you're ready ⁠⁠📫 Subscribe to the newsletter⁠⁠ ⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠ --- Connect with me ⁠⁠📌 Connect on LinkedIn⁠⁠ ⁠⁠📹 Subscribe on YouTube ⁠⁠ ⁠⁠🐦 Connect on X ⁠ Chapters (00:00) Overwhelmed by Research? (01:04) 3 Reasons to Choose Perplexity Over GPT or Google (02:02) How NOT to Use Perplexity (02:55) Using Perplexity for Effective Account Research (03:27) Example 1: Researching a Private Company (Nooks) (10:30) Example 2: Researching a Public Company (Eventbrite)

18 Syys 202422min

OK2: Don’t Send A Cold email ’til You Listen to This Episode

OK2: Don’t Send A Cold email ’til You Listen to This Episode

Ask: ⁠Submit your questions here⁠ --- When you're ready ⁠📫 Subscribe to the newsletter⁠ ⁠👨‍🍳 Want to work with me? Send me a DM --- Connect with me ⁠📌 Connect on LinkedIn⁠ ⁠📹 Subscribe on YouTube ⁠ ⁠🐦 Connect on X Chapters (00:00) The Problem with Traditional Cold Outreach Approaches (00:11) Flipping the Script: The Value-First Cold Outreach (00:50) Real-World Application: Prospecting for a SaaS busines (01:53) Building the Campaign: Targeting Competitors (04:57) Crafting the Cold Outreach Message

11 Syys 20247min

OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

Read the written version of the Cold Email Deconstruction here. --- Ask: Submit your questions here --- When you're ready 📫 Subscribe to the newsletter 👨‍🍳 Want to work with me? Send me a DM Connect with me 📌 Connect on LinkedIn 📹 Subscribe on YouTube 🐦 Connect on X CHAPTERS Updates (0:00) - Introduction and Rebranding Announcement (0:58) - Elric's Career Update: From Fired to Solopreneurship (2:17) - Why Choose Solopreneurship and Fractional Leadership (4:31) - The Birth of Outbound Kitchen: New Focus and Branding Cold Email Deconstruction (6:45) - Analyzing a Real Cold Email Example (8:50) - Feedback on the Original Cold Email (9:16) - How to Improve: Splitting Research and Staying Focused (10:56) - The Importance of Acknowledging Competitors (11:57) - Rewriting the Cold Email: A Step-by-Step Breakdown (14:44) - Key Differences and Improvements in the New Version

4 Syys 202415min

74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Celine Hoyle is a top BDR and BDR Team Lead at Mosaic. Celine's performance: Q1 '24: #1 BDR (144% of quota) Q4 '23: #1 BDR (122% of quota) Q3 '23: Ramping (137% of quota) Connect with Celine on LinkedIn: https://www.linkedin.com/in/celine-hoyle-6588a117b/ Here’s more information about Celine’s accounts and buyer personas: ICP: B2B SaaS companies with 50-500 employees Persona: Finance leaders, and CFO Market: English-speaking countries --- Btw I already recorded 2 other episodes with the Mosaic team, listen to them here: Ashley Hamano, Senior BDR at Mosaic -18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences Matt Roberts, SDR leader at Mosaic⁠ - 1. Buyer personas, Multi-channel, prospecting Attribution, Tips for future SDR leaders and new SDRs ---- 📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- Chapters (00:00) Top BDR (04:41) Quality Over Quantity Approach (11:33) The Power of Email Outreach (28:54) Approaching LinkedIn Outreach (32:45) Focusing on the Process for Success

30 Kesä 202433min

73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.

73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.

In this episode, you'll discover the strategies of a successful Enterprise SDR: How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach Jacob Farmer is a Strategic Accounts SDR at Muck Rack. Since he's joined Muck Rack: He sourced $5.86 million in pipeline, the highest in company history He brought in over $765,000 in annual recurring revenue, ranking among the top three reps. He consistently hit or exceeded his meetings held quota. Connect with Jacob on LinkedIn https://www.linkedin.com/in/jacobfarmer1/ Here’s more information about Jacob’s accounts and buyer personas: Segment: Enterprise with $500M+ in revenue and over 250 employees Personas: PR professionals Industries: All Market: North America ---- 📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- Chapters (00:00) Top Enterprise SDR (00:30) Maximizing Productivity: Organizing Tasks and Prioritizing Time (06:09) Booking Meetings: Using Channels and Triggers (07:37) Building Relationships: Leveraging Past Conversations (08:06) Prospecting Sessions: Comprehensive Research and Tailored Messages (14:18) Parallel Dialing: Efficient Outreach Strategy (21:28) Data Analysis: Tracking What's Working and Making Tactical Changes (27:39) Taking Accountability: Owning Your Pipeline and Seeking Feedback

22 Kesä 202430min

72. How this Enterprise SDR achieved 190% in Q1 with tech leaders, DevOps, and engineers - Quitterie Lafont, Enterprise SDR at Datadog

72. How this Enterprise SDR achieved 190% in Q1 with tech leaders, DevOps, and engineers - Quitterie Lafont, Enterprise SDR at Datadog

In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Quitterie Lafont is a top-performing Enterprise Sales Development Representative @ Datadog In February 2024, Quitterie was the global Top Performer SDR Enterprise with 267%. In March 2024, she achieved 173% and was the Top Performer SDR Enterprise EMEA. For Q1, she reached 190%. Connect with Quitterie on LinkedIn https://www.linkedin.com/in/quitterie-lafont-9850b7164/ Here’s more information about Quitterie’s accounts and buyer personas: Segment: Enterprise (5k+ employees) Personas: DevOps, tech leads, CTOs, e-commerce, back-end and front-end engineers Industries: She doesn't focus on specific industries Market: French market ---- 📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- Chapters (00:00) Top Enterprise SDR (02:08) The Sunday Preparation Routine for Success (06:14) Optimizing Time Slots for Maximum Productivity (09:26) Strategies for Booking Meetings and Maximizing Conversion Rates (11:43) The Power of Personalization in LinkedIn Messaging (13:28) The Importance of Self-Reflection and Continuous Improvement

15 Kesä 202429min

71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

In this episode, we'll discuss how to use AI to: Score and prioritize accounts. Research accounts. Prospect. Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales Benyamin is building a true enterprise outbound motion from the ground up. Helping refine targeting, messaging, processes and tooling. He booked meetings with 2 of the F500 so far. In Q1 '24 - #1 in outbound sales accepted meetings. Connect with Benyamin on LinkedIn https://www.linkedin.com/in/benyaminholley/ If you want to work with Benyamin, check his website: lazysales.xyz Here’s a bit more info about Benyamin's accounts and buyer personas: Segment: Enterprise, Fortune 500 Personas: IT leaders Industries: All Market: North America ---- 📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ---- Chapters (00:00) Enterprise Prospecting (02:24) Building Outbound Motion Challenges (07:18) Targeting and Messaging Strategies (09:39) AI for Lead Scoring (12:01) Account Prioritization Techniques (16:49) Email Personalization and Validation (24:08) Prospecting Tools and Final Thoughts

6 Kesä 202439min

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