25: From breaking into tech sales to top BDR: hitting 150% of BDR quota, learning about your buyer personas, multichannel, and cold calling tips - Andres de Frutos, Global Sales Enablement at Pigment

25: From breaking into tech sales to top BDR: hitting 150% of BDR quota, learning about your buyer personas, multichannel, and cold calling tips - Andres de Frutos, Global Sales Enablement at Pigment

For more prospecting and sales development tips, join 2'385 SDRs getting the newsletter here: ⁠⁠https://sdrgame.substack.com/⁠⁠

---

In this episode, I talk with Andres de Frutos Zambrano, Global Sales Enablement at Pigment, when he was the #1 BDR.


Andres is a top Business Development Representative and has consistently exceeded his quota for nine consecutive months, achieving an overall 150% quota attainment.


As the number one rep in pipeline creation, he generated over $2.5 million and set a company record for the fastest promotion out of the BDR organization in just nine months.


In this episode, Andres shares his insights, strategies, and tips for mastering buyer personas, time management, cold calling, and much more.


0:30 - Targeting & Buyer personas: CFOs (Chief Financial Officers) 5:35 - Solving pain points: how Pigment addresses customer needs 8:16 - Setting KPIs and Goals 9:41 - Andres' effective prospecting triggers 13:43 - Mastering time management 17:00 - Cold calling tips 19:21 - Strategies for learning about buyer personas 24:01 - Maximizing results through multithreading 29:45 - Cold Calling 31:34 - Toughest meeting booked 33:16 - Favorite SDR Resources 35:00 - Top SDR tools 37:30 - Advice for new SDRs


Follow Andres https://www.linkedin.com/in/andresdefrutosz/

Follow me on LinkedIn: ⁠⁠https://www.linkedin.com/in/elriclegloire/

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