[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender

4 things you'll learn in this episode:

1. How Mike writes cold emails.
2. What to do before sending emails
3. The mindset behind writing emails.
4. The framework for cold emails.

Mike Wander is a former Account Executive at Lavender.

Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.

Mike's results:

• In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
• His email open rate stands at 65.3%.
• He has a 45.8% reply rate on cold emails.

Connect with Mike: ⁠https://www.linkedin.com/in/mikewander/⁠

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📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠

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Timestamps:

(0:00) The average email sales writer

(1:07) Booking 87 meetings in his first 3 months.

(2:53) Building your account list

(9:22) How to create your Point of View

(13:58) Effective triggers to use in your outreach.

(15:34) Insights into executives inboxes

(19:12) Crafting effective Subject lines

(20:26) Overcoming the Mental Spam filter

(22:32) Tying your triggers to challenges and how you can help.

(25:16) The balance between creativity and following Mike's process.

(26:47) Other cold emails frameworks

(28:00) How to leverage your research in your outreach

(29:24) Tips to improve your cold email reply rate.

(30:20) The most common mistake in cold emailing.