Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health insurance often doesn't impress staff even as it drains profit from the operation. Benefits shouldn't be "take it or leave it" and owners shouldn't have to choose between "too much or nothing at all." Don't let a mismatch or a misunderstanding about benefits hamper your brewery. In this presentation, we'll delve into what staff really value, and share a variety of free or very low-cost ways you can offer benefits that align to their priorities to increase their satisfaction and reduce turnover.

Jonathan Nystrom has spent a career crossing industry boundaries to bring solutions from one domain to another. Most of that time was spent in legal technology, compliance, IT, and professional services working across the United States and the globe. Jonathan loved and enjoyed craft beer at every opportunity. He has spent a lot of time talking with brewery staff and listening to their concerns. Last year, Jonathan joined up with Benefits for Brewers to expand the options available to breweries as they seek to recruit, retain and delight the best staff. He splits time between the Washington, DC suburbs and the Delaware beaches; His beloved Saint Bernards, Simon and Mabel, often accompany him to breweries.

This conversation also includes:

Greg Fleehart (Old Rappahannock Brewing)

Madeline McMahon (Madeline Fleehart Consulting)

Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference.

Join us in-person for CBP Connects in 2024

Half workshop, half networking

Portland, ME | June 10-12, 2024

Learn more at www.CBPConnects.com