121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

A unique product snags attention. A boring product does not. Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops. “The kind of people that are contributing to your crowdfunding campaign, especially if they’re buying a product, they’re doing so because they can’t buy it anywhere else,” he says. “They’re not going to jump on and grab something that they can go down to the shop and get, that’s just as good or the exact same thing.” But they didn't rely on their product's uniqueness. By shoveling time into their campaign, both the preparation and execution, the team at Willi Footwear was able to integrate consistent messaging with outreach to people they knew, which earned them the money they needed to ensure the success of their fledgling company. In this episode you will learn: Why Indiegogo might be a better platform for crowdfunders How to strike the right tone for your campaign video What connections you can immediately leverage to ensure your campaign is a success The elements behind a high-converting project page What you need to start planning for once you decide to start crowdfunding & much more!

Jaksot(600)

644: This FBI Negotiation Trick Gets People to Say YES (By Saying NO) | Chris Voss

644: This FBI Negotiation Trick Gets People to Say YES (By Saying NO) | Chris Voss

Chris Voss spent decades as the FBI's lead international kidnapping negotiator, where a single wrong word could cost someone's life. After talking down armed bank robbers and negotiating with terror...

26 Maalis 52min

643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)

643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)

Most founders think if their company is profitable on paper, they're safe. But here's the truth I learned the hard way: businesses don't fail because they're unprofitable. They fail because they run o...

23 Maalis 12min

642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

Rosie Collins had a Christmas epiphany about baby shower gifts—every present focused on the baby, never the mom. That single observation turned into Deja Marc, a multimillion-dollar personalized jewel...

19 Maalis 59min

641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

Most people spot a gap in the market and do nothing — Konnie Tsimiklis spotted one, had zero fashion experience, and built a brand around it anyway. A management consultant by trade, Konnie spent dec...

18 Maalis 38min

640: (Solo) Why Community Beats Followers in 2026

640: (Solo) Why Community Beats Followers in 2026

Followers are easier to get than ever. But here's what most founders don't realize: genuine community and real relationships are becoming significantly more valuable. At Foundr, we've built an audi...

16 Maalis 7min

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

Rebecca Minkoff arrived in New York City at 18 with no money, no degree, and a low-paid internship that paid $3 an hour. She lived in a relative's playroom just to make it work. Twenty-one years lat...

12 Maalis 57min

TRAILER: Little Empires — A Foundr Original Series

TRAILER: Little Empires — A Foundr Original Series

You've heard from the best in the business — Mark Cuban, Alex Hormozi, Emma Grede. Their stories are incredible. But sometimes, you need to hear from someone who's exactly where you are right now. ...

11 Maalis 3min

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

9 Maalis 8min

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