Uncensored CMO6 Tammi 2022

How to be more creative - Kev Chesters

Kev Chesters is the co-founder of Harbour Collective and co-author of "The Creative Nudge: Simple Steps to Help You Think Differently". Previously Kev has been Chief Strategy Officer at Ogilvy UK, Head of Planning at W+K and Planning Director at S&S.

What we covered in this episode:

How Kev got sued by Dr Dre
Bumping into famous people in urinals
Why creativity in business really matters
The power of advertising to sell jeans
Why creative is not the same as making ads
The creative power of business constraints
How dancing horses can sell mobile tariffs
The feel good power of internet memes
Why creativity is the underdog’s most competitive advantage
How short deadlines actual reduce creativity
Why nothing good ever came out of a workshop
The importance of never giving up
Jon’s most creative achievement with no budget
What would you do if your budget was your Dad’s money
The power of discontent to drive creativity
How being scared signals real creativity
The tyranny of average that holds us back from being brave
Why creative is the only key to progress
How to create the conditions for creativity to thrive
Why anybody can be creative in the broadest sense
The twin conspiracy of biology and societal conditioning
The power of positive dissent and why consensus should be killed
Why ‘the meeting’ is never the actual meeting
What you can learn from the Devil’s advocate
The importance of failure to our success
Getting used to the feeling of fear
Creative nudges that will help you become more creative
How algorithms are great for efficiency but terrible for exploration
The importance of being unreasonable
What we can all learn from Lady GaGa

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(289)

Why marketers are wasting their media budgets - Evan Shapiro

The media landscape has changed faster than most marketing plans have. Evan Shapiro, known as the Media Cartographer for his widely used maps of the media ecosystem, joins Uncensored CMO to explain wh...

30 Syys 59min

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Karen Blackett is one of the most respected leaders in marketing and media. As the former UK President of WPP and former CEO of GroupM UK, she has led through industry change, crisis and growth at the...

23 Syys 54min

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...

16 Syys 49min

What every Marketer needs to know about the future of search - Google’s Sophie Neary

AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...

9 Syys 47min

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...

2 Syys 1h 2min

How Heineken became creative brand of the year - Ali Payne

Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...

26 Elo 45min

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...

19 Elo 55min

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

Brent Smart is one of the most respected marketers in the world. After spending more than 20 years in advertising, he made the rare move from agency life to become CMO of NRMA Insurance. Brent's most ...

12 Elo 54min