AdContrarian on why online advertising is a scam - Bob Hoffman
Uncensored CMO1 Helmi 2023

AdContrarian on why online advertising is a scam - Bob Hoffman

  • Why the AdContrarian decided to end his weekly newsletter

  • The irony of Bob getting an award for best speaker at an AdTech conference

  • A surprising honour from Byron Sharp

  • The freedom that comes from being an independent

  • Bob’s most contrarian ever statement

  • The shocking amount of personal data gather about every person

  • How the marketing industry is complicit in on-line tracking and division in society

  • The issue of tracking and how we managed just fine beforehand

  • Why advertising works better when it isn’t personal

  • The primary role of advertising to create fame for the brand

  • System1 data to show the value of Fame building

  • Why most people don’t care about your banner ad

  • How targeting devalued creativity

  • Why AI will just lead us to more average creative work

  • The insanity of M&M’s withdrawing their characters in a moral stance

  • Why the industry isn’t taking the failures of adtech seriously

  • Explaining ‘programmatic poo’ and why it matters

  • The 40,000 websites your ad appears on

  • The 9 billions ads that suddenly disappeared

  • The important distinction between ad impressions and views

  • Why only 9% of people actual see a banner ad

  • What happens when we start media buying based on attention

  • The things your Gran could have told you about advertising

  • Why your audience aren’t ‘buying into the conversation’

  • Is my toilet paper pro Brexit?

  • The scale of ad fraud and why it isn’t news

  • Ad fraud is bigger than Coke or Nike

  • The scale of ad fraud funding criminal activity

  • Why low CPM’s drive the wrong behaviour in the digital world

  • How 3rd party data only predicted gender 46% of the time

  • Whether its time for legislation to fix the issues

  • The 3 things every marketer can do to help

  • What works in marketing doesn’t work in advertising

  • Introducing the Marketing Bottom and what most marketers don’t know

  • Why people buy what makes them feel good

  • How Fame, Feeling & Fluency predicts success

  • The one topic we should be talking about

  • The case for being silly and having more fun


Jaksot(251)

How Gymshark took on the sportswear giants - Carly Natalizia

How Gymshark took on the sportswear giants - Carly Natalizia

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in fi...

18 Maalis 38min

The power of kindness with Kory Marchisotto [Uncensored Renegades]

The power of kindness with Kory Marchisotto [Uncensored Renegades]

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. op...

16 Maalis 23min

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy ...

11 Maalis 40min

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh...

9 Maalis 31min

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Maalis 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Maalis 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Helmi 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Helmi 32min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rss-lahtijat
rss-20-30-40-podcast
rahapuhetta
rss-sisalto-kuntoon
herrasmieshakkerit
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
juristipodi
rss-inspiroivat-naiset
rss-siksi-viestinta