How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.

Timestamps

• 00:00 - Intro
• 00:44 - AJ’s marketing background
• 02:49 - What can clients learn from agencies
• 07:40 - AJ’s time at Klarna
• 09:48 - Taking the CMO job at Monzo
• 10:49 - The emotion of money
• 14:02 - Focusing on a world class customer experience
• 23:07 - Positioning Monzo as a bank in a sea of neo banks
• 24:09 - Monzo’s new brand campaign
• 27:22 - Embedding Monzo in culture
• 29:15 - Advice for being a young CMO
• 33:05 - How to deal with things going wrong
• 36:33 - Fostering creativity in an organisation
• 37:55 - How AJ is creating the Monzo culture
• 38:45 - AJ’s parting advice