How King Brought its Employer Brand to Life, with Natalie Mellin

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does 'a great saga needs all sorts of heroes' actually mean? To get some answers, I've had a chat with fellow Swede Natalie Mellin, Global Employer Brand Project Manager at King. You can listen to the podcast at SoundCloud or iTunes, or read a summary of our conversation: http://linkhumans.com/podcast/natalie-mellin-king Subscribe on iTunes: http://bit.ly/smknowhow