How Cision Innovates on Social, with Michelle Dziuban

How can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager of Cision to find out. Questions for Michelle: Tell us about Cision and what you do there. What social channels work best for Cision, and also which ones aren't working so well? What content can we expect to see in Cision's weekly Facebook Live broadcasts? Tell us about your newsjacking campaigns? Tell us about your employee advocacy program? Do you use a corporate hashtag at Cision? How do you measure ROI? What technology does your team use behind the scenes? What brands inspire you? What's the next big thing for Cision and the industry? Answers inside! Read the show notes article: http://linkhumans.com/podcast/cision-social-innovation Subscribe on iTunes: http://bit.ly/linkhumanspodcast