Building Employer Brand Through the Voices of Your Employees, with Phil Strazzulla

Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step to success with it? What are the common mistakes companies make? How can we measure ROI on this? What companies are doing it right? What’s the next big thing? Where can people connect with you? Read podcast articles & subscribe here: http://employerbrandingpodcast.com