Ericsson's Employer Brand, with Lisa Smith-Strother

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do you do? Tell us about Ericsson and its culture? What does being a Swedish company mean to your diversity & equality focus? What are your talent challenges globally? How does your employer brand work address these? What initiatives are you particularly proud of? Tell us about your employee Spotify playlists? What have been some hard lessons you've learned? What other companies inspire you in terms of employer brand? What’s the next big thing for employment branding in your opinion? Where can people connect with you? Articles and subscription options: http://employerbrandingpodcast.com