Influence: 11.11 Singles Day - Going Beyond Deep Discounts

From social buying, complex promo schemes, selling apartments via auctions, to getting you to "game" and donate your points in red packets, Alibaba has generated in one day, more online gross merchandise volume than all US retailers on Black Friday and Cyber Monday since 2013. E-commerce players like Alibaba, JD.com, Lazada and Shopee all want you to buy with them. We take you behind the schemes with Wang Xiaofeng, Senior Analyst at Forrester.

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