Influence: The man changing the way diamonds are sold - Nicholas Lim, Founder & COO of Luxiee

You've been paying up to 300% more than you need to for that diamond ring. LUXIEE is the world's first online marketplace for diamonds. It links consumers to diamond suppliers and aims to revolutionise an age-old industry. Michelle Martin sits with the 35-year old founder and COO of LUXIEE Nicholas Lim, to find out how the platform cuts massive middlemen fees resulting in affordable prices for consumers, plans to use its 6-figure-seed funding, and how consumers are assured that the gems they click on line to buy is what they receive.

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