Shift from Superficiality to Granularity

Most people in business are very superficial. Because we live in a world where everything seems easy, everything is so accessible, so the majority of society accepts taking a light-hearted approach in business, with the products they produce, the service they deliver, with their health, with their education, and with their relationships. But the best of the best are very different. They aren't superficial: they're granular.