Tu 4/18 - 5 TikTok Trends For Your Business | Mascots Are Memorable | Brand Building Is Big For Business

In this episode of Ad Nerds, the host Spanky discusses the importance of rebranding and using mascots to promote businesses. He explores the campaigns of big brands such as McDonald's, United Airlines, and Velveeta. Additionally, he talks about TikTok's trend cycle and the increasing trend of B2B companies investing in brand marketing. The episode also features a creative challenge presented to the hosts by a funeral home chain. At the end, Spanky talks about the importance of creativity and uniqueness in advertising campaigns.

Key moments:

• McDonald's latest campaign featuring the Hamburglar (1:06)
• The value of mascots for businesses (2:50)
• United Airlines' new campaign "No Place Like Home" (4:42)
• Velveeta's campaign showcasing newfound competence and coolness (6:26) https://adage.com/creativity/work/velveeta-eaters-ooze-effortless-cool-latest-quirky-la-dolce-velveeta-spots/2487736
• TikTok's trend cycle (9:33)
• B2B companies investing in brand marketing (12:29)