Ep. 469 Steve Raye U.S. Market-Ready | A Word About Millennials

Italian Wine Podcast Episode 469: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Many have been the discussions about the role that Millennials play in wine&spirits business in the US and as 2017 they have all reached legal age for consumption. How do Millennials drive different trends? And who actually leads the volume and value of the buying rate in the US? Find out now, by listening to this episode! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/