Ep. 484 Steve Raye How to Get U.S Market Ready | Trade Shows Pt1

Italian Wine Podcast Episode 484: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. Steve "Work your booth, baby. That means don't stand behind the table. Get our in front or at least just beside it and proactively engage passerby with open-ended question." Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/