Ep. 1215 South Korean Wine Market | wine2wine Business Forum 2021

Welcome to episode 1215, South Korean Wine Market - The 5 wine market trends of South Korea, a wine2wine business forum 2021 Seminar. Welcome to wine2wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About this Session With the pandemic, Korea’s wine market has actually gotten bigger than ever. The country saw over a 27-percent increase in wine imports last year, compared to the statistics from the year before. In this session, Summer Lee and Hong Dongmyung talk about what new wine trend is seen in the country and what had contributed the most to make the wine market expand further. Learn more about what Koreans are drinking right now and how that’s going to shape up the wine scene in the coming years. About the Speakers Summer Sunmin Lee Summer Lee is a staff journalist specialized in covering news in the food and travel industries for the Korea JoongAng Daily, an English daily in Korea. She tells the global community what’s hot among locals in Korea, and brings new updates from all across the world to readers in Asia. She works closely with restaurant chefs, sommeliers, hotel managers and any culinary or travel experts to make informative yet exciting reading materials, and also provides insights she has gathered from her experiences. She shares her daily food journey on her Instagram @summerlytaste to record what she experiences. Connect: Facebook: www.facebook.com/summerlee08 Instagram: summerlytaste About the Moderator: Dongmyung Hong IWA Hong Dongmyung runs Vinovino, a company that imports only Italian wines to South Korea. This company was established in 2002 as a family business. Now, Hong is the CEO and works with over 50 producers from Italy. After graduating from the Korea National University of Arts, he immediately joined the family business. Hong has also owned an Italian restaurant, and so discovered early on that he can communicate with wine people. Hong has garnered certifications such as the WSET advanced and VIA Italian Wine Ambassador. Connect: Instagram: hong_dongmyung Twitter: vinohong LinkedIn: www.linkedin.com/in/dongmyung-hong-2a409a98/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!