#52: DMA Doomsday

In this episode Milla, Pilvi, and Jyri try to save their faces after the Episode #51 meltdown only to discover that they are forever changed by that experience. Just when we brace ourselves to move forward like “a granny in a bog” as the Finns say, we hear a suspicious announcement: “Please remain calm, the end of the pre-DMA era has arrived, we cannot save you, enjoy the ride” that pushes us into observing the first signs of the DMA doomsday and ask: what is the point of all the new consents rolling onto our screens? Will it be an effective way to control the digital markets?

Furthermore, we peek to the other side of the pond and see how the new executive order that the frisky American president has issued will change the US privacy forever… or is it just a big whoop about nothing? We also take a look at the EDPB’s opinion on the main establishment that seems like a promising idea but in reality, we arrive again to the question if it is—you guessed it–a big whoop about nothing?

So turn up the volume and hold on to your doomsday hat, because this and much more awaits you and our other 5 listeners in this episode.

LINKS:

About DMA
https://digital-markets-act.ec.europa.eu/about-dma_en

The US Executive Order:
https://www.whitehouse.gov/briefing-room/statements-releases/2024/02/28/fact-sheet-president-biden-issues-sweeping-executive-order-to-protect-americans-sensitive-personal-data/

EDPB on main establishments:
https://edpb.europa.eu/system/files/2024-02/edpb_opinion_202404_mainestablishment_en.pdf

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