Mindful Drinking: the success of Heaps Normal

Australia’s beer culture is almost embedded in Aussies from childhood, whether one of your parents is asking you to grab them a beer from the fridge or pass their stubby holder, having a cold one in hand is a standard practice. But over the last couple of years the rise of non-alcoholic or low alcohol drinks have boomed, with companies like Heaps Normal leading the way.

In this episode of the Briefing, we’re joined by Andy Miller, co-founder and CEO of Heaps Normal. His company only began in 2020 - and now has now catapulted into a $57.5 million business.

Today’s episode is all about how mindful drinking has exploded in Australia.

Headlines:

- Thousands march in Australia Day rallies
- New Australian of the Year speaks out about men's body image issues
- Body of missing Gold Coast Woman found
- US commits to sending tanks to Ukraine
- Aussies make it to men's doubles Aus Open final

Follow The Briefing:

Instagram: @thebriefingpodcast
Facebook: TheBriefingNewsAU
Twitter: @TheBriefingAU

See omnystudio.com/listener for privacy information.