Behind the unexpected rebirth of the magazine

We’ve all heard the term ‘print is dead’, but is it?

Turns out the magazine sector continues to have a loyal consumer base, in fact seeing growth in Australia through 2023. And it isn't just the same old magazines that maintain popularity - we've seen the launch of new products, as well as the rebirth of previously discontinued magazines such as Girlfriend.

So what is it about the magazine? The nostalgic experience? The aesthetic of reading on paper instead of on a digital platform? The focus on a niche subject matter?

In this episode of The Briefing, Antoinette Lattouf speaks with Literature and Digital Media Expert, Dr Julian Novitz from Swinburne University, to find out what's going on.

See omnystudio.com/listener for privacy information.