The textbook child star rebrand of JoJo Siwa

The rebranding of child stars as they transition into more mature identities is nothing new. After Britney Spears and Miley Cyrus, we're now seeing JoJo Siwa struggle as she does the same.

Made famous from the reality TV series Dance Moms, she became known for a squeaky-clean aesthetic of bright colours, big hair bows and later, her pop hit 'Boomerang'. But now, she's wearing eccentric black outfits (complete with makeup) amid a much saucier vibe in her new release 'Karma'.

So how did we get here, how is JoJo's rebrand different from the other former child stars that have come before her, and what can we expect for the future?

On this episode of The Briefing, Sacha Barbour Gatt speaks with one of our producers, Helen Smith, to unpack the challenging journey of child stars when they shift to a more mature identity in the public eye.

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