OK2: Don’t Send A Cold email ’til You Listen to This Episode

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Chapters

(00:00) The Problem with Traditional Cold Outreach Approaches

(00:11) Flipping the Script: The Value-First Cold Outreach

(00:50) Real-World Application: Prospecting for a SaaS busines

(01:53) Building the Campaign: Targeting Competitors

(04:57) Crafting the Cold Outreach Message