Season 3 Episode 17: The Five Levers Of Familiarity

English Singer songwriter Louise Nerding (Now Known As Louise Redcap) once said "after seeing a lot of the world, I now tend to return to the same spots. I enjoyed the familiarity".

The More familiar prospect is with you, your brand and your company, the more likely they will be to accept and return your call, open your emails and accept social media connection request respond to a text, accept an invite to an event...

Find out more by listening to this episode!

What will your story be?

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