59 - Carter Reum, co-founder, VEEV Spirits: Family and Business Sometimes Mix Nicely

Whether it’s sports, college, or work at Goldman Sachs, Carter Reum and his brother Courtney have always had a tendency to do things together.

But it’s still pretty surprising that the two Midwestern guys managed to start a company together selling specialty alcohol … make millions of dollars … and now coach and invest in other entrepreneurs.

They’ve written a book about it – together, of course. Shortcut Your Startup is available January 16, and tries to turn conventional business advice on its head.

The Reum brothers don’t have a rags-to-riches story – they grew up outside of Chicago with a dad who was CEO of a manufacturing company and a Mom who had an MBA from Columbia. It is a story of teamwork, invention, and the guts to abandon what’s comfortable – budding careers in finance at Goldman Sachs – to pursue something potentially great. And I think that makes it a perfect story for the start of a new year.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.