An ETTL Encore...Jay-Z's Investment Stretches The Limit Of Fitness

This week, Liz sits down with Justin & Taylor Norris of the Low Impact Training (LIT) Method to discuss their new approach to fitness. Justin and Taylor share how their own athletic injuries formulated a foundation for them to form a fitness company focused on low impact training designed to build bodies, not break them. They note their rapid growth over only a few years, including starting a 'LIT Lab,' which has been invested in by rapper Jay-Z and other celebrities. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit podcastchoices.com/adchoices