116. How ending period poverty can change the world, with Cherie Hoeger of Saalt

116. How ending period poverty can change the world, with Cherie Hoeger of Saalt

Cherie is the cofounder and CEO of Saalt, a women-owned B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. You may have seen Saalt on the shelves at Target or other major retailers, but you might not know the mission behind the company.

Period poverty keeps underprivileged women and girls out of school and other activities that would further their economic success and participation in broader society. Saalt is looking to change that. Since their launch in 2018, Saalt has donated over 70,000 period cups and underwear to underprivileged women and girls in 50 countries as part of their 2% give-back program.

In this conversation, we discuss:

  • Cherie’s founding story and why she wants to end period poverty
  • How travel impacts her as an entrepreneur and mom
  • Her journey as a writer and how it impacts Saalt’s marketing, including practical tips
  • Challenges she’s faced along her entrepreneurial journey and how she overcame them
  • How she’s leading “outside of the norms of the patriarchal structure to improve the workplace for working women”

I left this conversation feeling inspired, moved, and encouraged to make a difference in the world—and I know you will too.

Learn more about Cherie and Saalt:

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