What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.

If you haven't seen Part 1 yet, watch it here:

• 🧐 What to Do if Your Google Ads Campa...


PS: This episode is from a recent internal Solutions 8 training.


Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services


0:00 Intro

0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

5:42 Check all ad spend in all traffic sources

10:42 Considering the time lag with conversions and conversions (by conv. time)

15:46 John’s SOP when running YouTube ad sequence campaigns



👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/



🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here:

Jaksot(505)

How to Get Conversions with Effective Ad Copy (Winning Words)

How to Get Conversions with Effective Ad Copy (Winning Words)

Discover how to drastically improve your paid social and Google Ads copy with these seven actionable tips for incredible conversion copywriting. Learn the significance of using the right words to crea...

3 Helmi 19min

Mastering Conversion Rate Optimization for Lead Generation

Mastering Conversion Rate Optimization for Lead Generation

In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click expe...

26 Tammi 6min

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success

In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, ...

21 Tammi 7min

Google Ads Essentials: Tips & Strategies

Google Ads Essentials: Tips & Strategies

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad c...

16 Joulu 20259min

Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down ...

8 Joulu 202510min

Master Landing Page SEO | Quick Fixes for Traffic and Conversions

Master Landing Page SEO | Quick Fixes for Traffic and Conversions

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make ...

25 Marras 202512min

From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless...

19 Marras 20257min

From 3% to 30% Conversions: The Strategies You’re Not Using

From 3% to 30% Conversions: The Strategies You’re Not Using

Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mista...

1 Loka 20258min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
ostan-asuntoja-podcast
rss-porssipuhetta
rss-laakispodi
rss-h-asselmoilanen
rss-startup-ministerio
rss-bisnesta-bebeja
taloudellinen-mielenrauha
pomojen-suusta
sijoituspodi
rss-rikasta-elamaa
rss-yrittajat-ymparillani
rss-porssipodi