Enrique Allen: Design and entrepreneurship at Designer Fund

Until Designer Fund was founded by Enrique Allen and Ben Blumenrose, venture capital investments rarely considered design strategy when investing. Companies like Stripe, Notion, Gusto, and Omada Health—all in Designer Fund portfolio companies—see design as a competitive advantage and a tool for acquiring and retaining customers. Enrique Allen told us all about the tremendous value design is creating in these and many other companies. We spoke with Enrique about how they chose design as an investment lens, the changing role of design from when they started until now, why venture capital might not always be the best way to fund a startup business, and how they think about finding good partners and co-founders. By the way, if you’re starting a design-centric company and seeking investment, Designer Fund is investing up to $1 million for pre-seed and Series A startups. To learn more and apply for funding, visit designerfund.com/partnership. Apply by October 4th. Bio Enrique Allen is the co-founder and managing partner at Design Fund. Previously, Enrique was a designer at venture capital firms, including 500 Startups, Facebook’s fbFund, and Venrock, where he helped invest in companies like Lyft (NASDAQ: LYFT), Wildfire (acquired by Google) and Behance (acquired by Adobe). He's a Stanford University alum, former Division 1 soccer player and senior lecturer at the Stanford d.school. *** Stay tuned after the interview for a special look at Wix Studio, the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. We chat with Kyle Prinsloo, founder of ClientManager.io, about why he loves Wix Studio for its efficient tools like the Figma to Wix Studio plugin, and robust email marketing features, which have greatly improved his workflow and client engagement. To learn more about Wix Studio, visit dbtr.co/wixstudio. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to our monthly AMAs with former guests, ad-free episodes, early and discounted access to workshops, and our new enhanced newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Incogni: Every year, both the number and scope of data breaches worldwide are rising. According to the 2022 Annual Data Breach Report by the Identity Theft Resource Center, the number of victims has gone up nearly 41.5% from 2021. Incogni reaches out to data brokers on your behalf, requests your personal data removal, and deals with any objections from their side. Use promo code DESIGNBETTER at https://incogni.com/designbetter to get 60% off an annual plan.