#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign

#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign

Send us Fan Mail JOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in “all things fabric and sewing,” it also carries a large assortment of crafts, arts and crafts, and seasonal decor for customers. The brand has learned that while trends may change over the years, in its industry, millions of people rema...

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#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys

#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys

Send us Fan Mail One of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the value of the initiative. More specifically,...

28 Huhti 37min

#521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future

#521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future

Send us Fan Mail It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand ...

23 Huhti 33min

#520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom

#520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom

Send us Fan Mail For most consumers, telecom is largely invisible. It powers everyday moments, streaming, messaging, navigation, but rarely commands attention. When it does, expectations are straightf...

16 Huhti 43min

#519: Leaders in Customer Loyalty: Brand Stories | How PNC Is Rethinking Loyalty in Banking

#519: Leaders in Customer Loyalty: Brand Stories | How PNC Is Rethinking Loyalty in Banking

Send us Fan Mail For most consumers, banking isn’t something they think about every day, until they need it. Opening an account, managing expenses, planning for the future. In those moments, the expec...

9 Huhti 33min

#518: Leaders in Customer Loyalty: Brand Stories | Reigniting the Experience: How P.F. Chang’s Is Redefining Loyalty Through Status, Access, and Experience

#518: Leaders in Customer Loyalty: Brand Stories | Reigniting the Experience: How P.F. Chang’s Is Redefining Loyalty Through Status, Access, and Experience

Send us Fan Mail For many consumers, dining out isn’t just about the food. It’s about the occasion. A birthday celebration. A long-overdue dinner with friends. A familiar favorite that brings back mem...

2 Huhti 29min

#517: Leaders in Customer Loyalty: Supplier Voices | Mobile Loyalty in Motion: How Messaging Platforms Are Reshaping Customer Engagement

#517: Leaders in Customer Loyalty: Supplier Voices | Mobile Loyalty in Motion: How Messaging Platforms Are Reshaping Customer Engagement

Send us Fan Mail For many brands, the future of customer loyalty is increasingly unfolding on mobile phones. Mobile engagement platforms are quickly becoming central to how brands build relationships,...

31 Maalis 28min

#516: Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity

#516: Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity

Send us Fan Mail For most consumers, auto parts aren’t something they think about until something goes wrong. A dead battery before work. Worn brakes before a long trip. An unexpected repair that can’...

26 Maalis 36min

#515: Leaders in Customer Loyalty: Brand Stories | Redefining Laundry Convenience: How Tide Services Is Simplifying Loyalty and Care

#515: Leaders in Customer Loyalty: Brand Stories | Redefining Laundry Convenience: How Tide Services Is Simplifying Loyalty and Care

Send us Fan Mail Laundry is one of life’s most universal routines, something every household manages, yet few people genuinely enjoy. For Tide, long recognized for its leadership in laundry products, ...

19 Maalis 40min

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