How do you FIND and CONVERT new clients?

In this episode of the Subscription Web Design podcast, we discuss the critical role marketing and sales play in subscription web design services.

We cover 4 key topics:

1. Nicheing down versus staying general. The most important question to ask is "who is your who?" - Define your target customer personality and demographic to make marketing and sales much easier.

2. The sales pitch: Honesty, confidence and partnership are the 3 pillars of any successful sales pitch. Be honest about what you know and don't know. Show confidence in your abilities. Form a long-term partnership with your customer.

3. The "who" question: Asking yourself who your ideal customers are will open up opportunities and help you enjoy working with clients you love. Even potentially lower-paying niches may work if you can reach enough of the right customers.

4. Showing up and following up: Don't ghost your customers. Communicate, update them regularly, follow up proactively and show you care. This builds trust and loyalty over the long run.