#37 From 0 to 100 million euro with BookBeat CEO Niclas Sandin

In just eight years, BookBeat grew from zero to 100+ million euros. We spoke with CEO Niclas Sandin about strategy, branding, customer acquisition, competing with big names like Spotify and Amazon, and whether AI will change the industry.

https://generogrowth.com/

https://www.bookbeat.com/

https://www.linkedin.com/in/niclassandin/

(0:00) Introduction

(1:02) How BookBeat got started

(3:36) Having a 200-year-old family business as the owner

(5:10) BookBeat’s 4 strategic pillars

(13:48) Competing without a unique selling proposition (why differentiation doesn’t matter)

(16:46) Building top-of-mind awareness

(23:00) The tools, insights, and strategies behind BookBeat’s advertising

(26:30) Optimizing the media mix

(34:54) Innovating the business model

(40:10) Competing with Spotify and Amazon

(44:42) Will AI revolutionize audiobooks?

(48:27) The changing media landscape and why books still matter

(53:44) Biggest lessons learned