#47: Building a $2.55 billion startup with Oura co-founder Petteri Lahtela

Petteri Lahtela is the co-founder and former CEO of Oura, the $2.55 billion startup behind the world's most accurate smart ring. We discuss the challenges of the early days, the importance of intention, Prince Harry's endorsement, and more.

Learn more:

https://ouraring.com/

https://www.linkedin.com/in/plahtela/

https://generogrowth.com/e-commerce-growth-method/

(0:00) Introduction (0:57) Petteri’s career before Oura (6:05) Why they decided to make a ring (11:10) The challenges of the early days (14:00) Oura’s mission and why a genuine intention matters (21:43) How to build a world-class brand (25:55) Meeting entrepreneurs in San Francisco (31:12) Prince Harry (36:42) Kickstarter, influencer marketing, and driving growth in the early days (47:11) Is there a downside to tracking and measuring everything? (53:50) The massive future opportunity for Oura