The Way Candidates Have Historically Approached the Latino Vote Won’t Fly in 2024

More than 36 million Latinos will be eligible to vote in the 2024 presidential election. Who they will support in November is still very much in play — and this year, the candidates’ approach to seeking that support can’t be copied from playbooks of the past.

In this episode, guest host Janae Pierre is joined by Mike Madrid and Chuck Rocha, co-hosts of the Latino Vote podcast, which looks at the voting trends and behavioral patterns among Latino communities in the U.S. from the view of two political strategists from different ends of the political spectrum. Madrid is a GOP consultant, co-founder of The Lincoln Project and author of a new book, “The Latino Century: How America’s Largest Minority is Transforming Democracy.” Rocha is a Democratic Party consultant and the former senior strategist for Bernie Sanders’ campaign.

They talk about whether Harris or Trump is resonating more with Latino voters, how different factions of this voting bloc view the issues, and why stereotypes about Latinos continue to cause candidates to miss opportunities to connect with these communities.

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