Building Real Estate Brands with Brian Boero, Co-founder at 1000WATT

Building Real Estate Brands with Brian Boero, Co-founder at 1000WATT

This is the type of conversation I should have had on the show a long time ago. Industry veteran, brand-builder, and all-around great guy, Brian Boero joins the show today. Brian is Co-founder at the branding and strategy agency, 1000WATT. They focus exclusively on working with brands in the real estate vertical including brokerages, lenders, and technology companies.

One of the first topics I was eager to get Brian to dig into was on the importance of brand and storytelling within the real estate industry. You'll hear insights shared aimed at the broker / agent, but also applicable advice for proptech companies. One theme Brian points out is the tendency of companies to talk about features instead of benefits and why that's detrimental to do so.

Of course, we couldn't avoid the evolving topic of real estate commissions. The topic affects more than just agents, but any business that is built around transaction volume and that could be impacted by new rules coming to the industry. Don't delay, download and listen.


More about Brian and 1000WATT
1000WATT is real estate's branding and strategy agency. Founded in , our clients range from brokerage, proptech, mortgage, title, home builders and everything in between.

Brian has been in real estate media, marketing and technology since 1997. Before Co-Founding 1000WATT, Brian served as President of Inman, real estate’s leading trade media company, and as CEO of VREO, where he created e-signature and document management software for tablet PCs. Brian has led dozens of companies through complex brand and marketing challenges and leads the 1000WATT team daily.

It's not too late to snag your ticket to 1000WATT's Brand and Marketing Summit. More info here: https://1000watt.net/events/summit/

Jaksot(238)

Tech Nest Final Episode—Thank you!

Tech Nest Final Episode—Thank you!

I never intended to publish over 200 podcast episodes. I truly thought I'd do 30 or 40—at most—and then move on to something else. However, the constant support I received across the entire industry m...

10 Joulu 202418min

Blueprint Conference Conversations Part 4

Blueprint Conference Conversations Part 4

In this special episode, you'll get to listen in on conversations I had while attending Blueprint Conference, 2024. Here's the list of guests in this Part 4 of my Blueprint Conversations series.Brad P...

10 Joulu 202426min

Blueprint Conference Conversations Part 3

Blueprint Conference Conversations Part 3

In this special episode, you'll get to listen in on conversations I had while attending Blueprint Conference, 2024. Here's the list of guests in this Part 3 of my Blueprint Conversations series.Pierre...

26 Marras 202437min

Rental Listings Marketplace 3.0 with Anthemos Georgiades, CEO at Zumper

Rental Listings Marketplace 3.0 with Anthemos Georgiades, CEO at Zumper

In this conversation I'm joined by Zumper Co-founder and CEO, Anthemos Georgiades. We discuss the evolving landscape of the rental market, highlighting the record supply of rental units in 2024 and th...

14 Marras 202429min

Advancing EV Charging Amenities for Multifamily with Nicholas Johnson, Founder and CEO of Orange Charger

Advancing EV Charging Amenities for Multifamily with Nicholas Johnson, Founder and CEO of Orange Charger

In this conversation, I talk with Nicholas Johnson, Founder and CEO of Orange Charger, about the challenges and opportunities in the EV charging industry, particularly for multifamily homes. He descri...

13 Marras 202449min

Creating an Excellent Guest Experience with Peter Gudmundsson, CEO of BeHome247

Creating an Excellent Guest Experience with Peter Gudmundsson, CEO of BeHome247

Peter Gudmundsson, CEO of BeHome 247, discusses the challenges and opportunities in the short-term rental and vacation rental industry. He emphasizes the importance of delivering a consistently excell...

12 Marras 202440min

Blueprint Conference Conversations Part 2

Blueprint Conference Conversations Part 2

In this special episode, you'll get to listen in on conversations I had while attending Blueprint Conference, 2024. Here's the list of guests in this Part 2 of my Blueprint Conversations series.Kenon ...

11 Marras 202429min

The Next Iteration in Property Management for Self-Managing Landlords with Dana Dunford, Co-founder and CEO of Hemlane

The Next Iteration in Property Management for Self-Managing Landlords with Dana Dunford, Co-founder and CEO of Hemlane

In this episode, Dana Dunford, Co-founder and CEO of Hemlane, joins the show to discuss the evolving landscape of property management for self-managing real estate investors. Hemlane is a venture-back...

24 Loka 202444min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
taloudellinen-mielenrauha
pomojen-suusta
rss-seuraava-potilas
rss-h-asselmoilanen
rss-startup-ministerio
rss-20-30-40-podcast
rss-siksi-viestinta
rahapuhetta
rss-bisnesta-bebeja
rss-inspiroivat-naiset
rss-karon-grilli
rss-vaikuttavan-opettajan-vierella