#75: Beware of Behaviour Science BS

I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog: jasoncollins.blog Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list