How a blanket design saved 1,000s from malnutrition

Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5 Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95